KRO-NCRV is one of Holland's largest broadcast-organisations, formed after a merger of KRO, NCRV and RKK. HollandCentraal was asked to create the tv design-grid based on the new branding designed by Lava Ontwerpers. We created a rich and flexible design-grid to be used by all the KRO-NCRV programs. There's not just one logo ident, but a lot of variation in color and animation styles to be chosen from.